10 mistakes to avoid when building a new website

Most website problems begin before development. Avoid these ten decisions and the build becomes faster, clearer and easier to maintain.

1. 01Starting with page design before agreeing on the customer and primary action
2. 02Writing for the business instead of the visitor’s questions
3. 03Hiding the offer behind vague headlines
4. 04Using claims without specific proof, examples or a clear process
5. 05Making every call to action equally loud
6. 06Waiting until the end to gather copy, photos and access details
7. 07Treating mobile as a smaller desktop instead of the main experience
8. 08Adding motion that makes the site feel slow
9. 09Using forms that ask for information nobody needs
10. 10Finishing the build without agreeing who will keep the site accurate