Five follow-ups worth automating first

Automation should protect the small promises that are easy to miss on a busy day—not replace the way you speak to customers.

1. 01Confirm that a new enquiry arrived and explain when you will reply
2. 02Remind yourself when a quote has not received an answer
3. 03Send the customer useful preparation details before an appointment
4. 04Check in after a job and make it easy to raise a problem
5. 05Remind returning customers when maintenance or another service is due